Jem was one of those “I have so many like it” shades that I kept avoiding for the reason already stated.

But this is me we’re dealing with. If it’s a shimmery burgundy, it’s gonna be mine.

jem

 

 

jem 2

 

jem3

 

 

jem4

 

There’s a distinct plum tone, but it’s definitely not as plum as Rihana.