I bought this lipstick the same day I bought the e.l.f Prism palette.
The Butter lipsticks are named as such because they are supposed to be intensely moisturizing.
I think this one is.
It’s a berry purple color.
Pigmentation is lacking. The color can be built up but it does fade after 2 hours. It’s a beautiful shade and plenty hydrating, but the lack of pigmentation and staying power means it won’t live in my collection for much longer.
I think if you want a sheer color with lots of moisture, this is fine. For others, try something else.